In 2017, I was hired by WSB Management (Owner of Violet Crown Cinemas) to be the Creative Director of a new theater & beer garden concept, Sky Cinemas. It was to be a state-of-the-art cinema with a midcentury modern aesthetic. 14 screens. 36 rotating drafts. Full kitchen. Outdoor concert series. & regular theater offerings. The initial logo and font package was outsourced, but the final creation of all assets was handled by our in-house team..
Having experience in theaters, it was a goal of mine to remove the need for printed assets. Our menus and promotions were to change so often that printing would create loads of issues we didn’t need. We developed a digital signage package with fully automated showtimes & auditorium entry signage. Digital concession, kitchen, and beer menus. A fully custom weekly pre show w/ ad sales. Websites with rotating banners, and social media assets.
Restraint and taste were always the goal. If it didn’t need to be there, it’s wasn’t.
I left the position in late 2018, but continued to offer contract design services and consulting until Sky was sold to Vue Cinemas in May of 2020. While Sky was an initial success, it was not able to sustain itself during the mandatory Covid-19 shutdowns.
DIGITAL SIGNAGE
Kitchen, Concession, Drinks signage. Popcorn & Drinks true-to-size to avoid counter display
Outdoor Beer Garden Drink Signage
Auditorium Entry Signs. Fully Automated. Shows maximum helpful information, such as next show, if the customer arrives too early.
Automated Digital Showtime Signage w/ Promo ad. Updates every minute with cancelled/sold out/expired shows.
Rotating Ads & Instructions. Located on customer facing register screens.
DIRECTION & INFO SIGNAGE
UNIFORMS
ON SCREEN
More coming soon…